Raising your profile, PR and social media
Yesterday KnowledgePeers organised a panel on Raising Your Profile – Here are the few interesting notes I took on PR and social media. Small business can use PR to tell a better story than the bigger...
View ArticleClik here to view.
3 ways to market your service on social media
Beyond the +1, Like and Tweet button, here are 3 ideas to sell or market your online service on social media platforms. 1. The most basic way is to uses social media to broadcast your message and...
View ArticleClik here to view.
Digital marketing mind map
While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 hour overview of different aspects of digital...
View ArticleClik here to view.
Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. Followers Growth is steady, about 8 new followers per day. The...
View ArticleDigital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce the project they will be working on during the first semester....
View ArticleMarketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. Those are the concepts: 1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! –...
View ArticleMarketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your budget around your goal, focus on ROI and...
View ArticleClik here to view.
Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes work together to...
View ArticleClik here to view.
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that illustrates the best practices to follow. This is the first post...
View ArticleDigital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and enhance that presentation in from of the European Business...
View ArticleGetting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often need to put a hold on product development and focus...
View ArticleLean Startup: Impact pour nos Grandes Entreprises
Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette approche pratique et systématique commence à faire son...
View Article
